CV Hustle
A Podcast created to educate, inform & inspire entrepreneurship here in our Coachella Valley.
We will be talking to some of the best & brightest entrepreneurs in the Coachella Valley about how they started their journey in entrepreneurship.
CV Hustle
EP #26-Voice for the Valley: How Coach B is Changing Sports Media in the Coachella Valley
Ever wondered what it takes to bet everything on a business dream? Meet Brian "Coach B" Arrington, who pulled equity from his family home to launch Fox Sports Palm Springs 1270 – a radio station bringing dedicated sports coverage back to the Coachella Valley.
Sports broadcasting wasn't always Brian's passion. Originally aspiring to be an entertainment journalist for the LA Times, his path shifted when a high school newspaper advisor assigned him to be sports editor against his wishes. Years later, while hosting a hip-hop radio show and feeling disconnected from the evolving genre, Brian had a revelation during a 40-minute conversation about Kobe Bryant with a stranger: "Sports is the great unifier." This insight ignited his transition to sports media.
The Coachella Valley opportunity revealed itself unexpectedly. After reluctantly recording a player-of-the-week segment about a local athlete, Brian was shocked when it generated 6,000 views in just two days – something that would never happen in the saturated Riverside media market where he spent eight years with iHeartRadio. This immediate response showed the hunger for local sports coverage in an area that lacked dedicated attention.
Brian's vision goes beyond broadcasting. He's developing the "Coachella Valley Sports Report" to spotlight local teams and athletes, creating internship programs for high school students, and building a family business where his wife oversees operations and his children contribute their skills. Most impressively, the station generated 673,000 social media impressions in less than 90 days – a milestone that took eight years to achieve in his previous market.
His advice for aspiring media entrepreneurs? "You have something right here that's more powerful than anything I ever had in my life," he says, pointing to a smartphone. "Don't overthink it, just do it. No one owes you anything... you have to go prove yourself."
Follow Fox Sports Palm Springs on Instagram @FoxSportsPS or visit foxsportspalmsprings.com to discover how Coach B is changing the game for sports coverage in the Coachella Valley.
Welcome back everyone. I'm Robert Mraz and I'm Fina Mraz, and this is CV Hustle, the podcast dedicated to spotlighting entrepreneurship here in the Coachella Valley, and today we got a real special guest. So, for those of you not in the know, the sports scene here in the Valley is very underrepresented and our guest today is trying to do something about that and bring that back. He's the founder of Fox Sports Palm Springs 1270. But not only is he a great entrepreneur, he's also one of the top guys in the game in terms of on-air personalities. Today's special guest Brian Arrington, aka Coach B. Thanks for coming in, man.
Speaker 2:That is me. Until you said the introduction, I was about to leave. You said you had a special guest, so I'm thinking who's coming?
Speaker 1:Is someone else coming in here? Hey man, okay, so it's me Gotta give you your flowers, man.
Speaker 2:Couldn't get Colin Cowherd, so you settled for me Got it.
Speaker 1:That's right, man. We're happy to have you. Thank you so much for having you, I appreciate that I got to commend you too.
Speaker 2:I love to see a couple strong together and united.
Speaker 3:That's always good we weren't sure if it was going to work. I don't know, but it's a good mix.
Speaker 2:Well, I've been with my wife 30 years and she wasn't sure it was going to work either. What? But no, you look like you're 30 years old, actually my birthday. What. 50 years today. Wow, happy birthday, Congratulations, man.
Speaker 1:What a way to celebrate your birthday. I know.
Speaker 2:I wanted to spend it with you too. Cv Hustle Studios. Man, yes, this is it. Yeah, this is the place to be man.
Speaker 1:We'll get you your cake later, man, I appreciate it.
Speaker 2:I appreciate it.
Speaker 3:Thank you. So, you and um, but I want to get down to the nitty-gritty. All right, where did it start? Where were you born here?
Speaker 2:were you, did you? You just moved here, right. Well, that's in the, so my that's on my wife. So technically, I'm out here all the time with my wife. I'm trying to relocate. But I was talking about it, but she felt the heat out here, so I want to leave too.
Speaker 1:Bring her in december. Man bring her in december so trick.
Speaker 2:So I'm out here daily Run the radio station. I'm born in Southern California, I don't live very far away. But to get her to make that move and you can probably understand, it's my wife. We had three kids and she's like heat sensitive now After we had the babies so she gets really hot at night. So she gets really hot at night so she wants to run the fan all night.
Speaker 3:It's like come on, I'm cold. You need that white noise though.
Speaker 2:I know so, but that's the thing. I'm trying to get her out here. But yeah, I'm out here every day with the radio station. Born and raised in Southern California, you know, I actually never wanted to do sports when I was in high school, my dream job was to work for the LA Times to be the entertainment reporter that tells you how old I am.
Speaker 2:That would have been my dream job to do that. I wanted to review movies, I wanted to review music and things like that. I wanted nothing to do with sports. But my newspaper advisor in school told me I want you to be the sports editor. And I was upset all year when she did it because I wanted to be the editor-in-chief. I wanted nothing to do with sports. Um, and I didn't touch sports for years. I graduated high school and about 10 years or so ago I used to do a hip-hop show and I was looking to do something else because it wasn't my. I'm getting older, you know.
Speaker 2:I was like this isn't my music hip-hop for the babies this is when they had the skinny jeans and the mumble rap right and and I was like I grew up in Rakim and all that stuff.
Speaker 1:Yeah, I feel you man.
Speaker 2:And it just wasn't me right. I said that's my kid stuff and my wife's brother he was getting married and I talked to his future father-in-law. We talked about 40 minutes about Kobe Bryant and I said sports is the great unifier. He's an older gentleman and there's no way we weren't the same ethnic group. And as we talked I said you know what Sports is the great unifier? You know my wife never played sports, never liked sports. She didn't, but she was the team mom. You know she would bring the snacks for the kids. She was always there when I coached and things like that. So sports always brings people together. And I talked to Bobby off the air.
Speaker 2:You said you played football and you talked about some of the stories, and when you're in that locker room, it doesn't matter what race someone is you guys, if you can help me win, come help me win. And that's the thing I thought about. I always loved sports, wanted to be a part of sports, and I said, let me give this thing a shot, and that's where sports kind of took off for me.
Speaker 3:Well, how did the radio get together, though? Is that something that you went into? How did that all come about?
Speaker 2:So interesting story. It was Power 106 had this because I wanted to be an actor, I wanted to do everything but radio, right, but then I realized I look in the mirror and I say this is a face for radio. So I should have did this years ago. But they had this thing called Rock the Mic. It was Power 106 years ago and it was a contest and I got on air and I won and I fell in love from there.
Speaker 3:How did you rock the mic?
Speaker 2:So I sent in a demo, an air check, and I won the contest and I was able to be on the air for a day and that just sparked something in me and I went the hip hop way. So I wanted to do hip hop.
Speaker 1:But you had no experience at that point.
Speaker 2:None whatsoever.
Speaker 1:You used to naturally kind of have the voice and the delivery for it, and I've heard for years people have always said you have a voice for radio.
Speaker 2:I was like what does that mean? So, because you know, I hear my voice all the time. My wife says it all the time oh, you hear your voice all the time. So I got on, pitched the idea of sports. I was there two years and then Fox came to Riverside yeah, and that's how I got on in Riverside. And then the opportunity to come out here and start a station to do it. So I've been on iHeart in Riverside for eight years and that's where this idea came to do the Palm Springs thing.
Speaker 3:So I was excited about that.
Speaker 2:And uh, bobby that does the? Uh all-star games, or robert, that does the all-star games, the desert, uh elite showcase. He kept hitting me up because I do the all-star games out there. I do three football games out there, he does the one out here. He kept hitting me up saying you need to come out to prom screens, you need to do stuff. And I just kept pushing, brushing them off, brushing them off, and he said I'll tell you what. I'm gonna send you a script. Just read this about the player of the week. And I just did it to shut him up. I was like.
Speaker 2:I'm going to do this and leave me alone. So I did it and I posted it and within a day or two I got like 6,000 views.
Speaker 3:From the Riverside, from the Coachella Valley.
Speaker 2:I did something about the Coachella Pazos was the kid at.
Speaker 1:Yeah, DCA.
Speaker 2:Yeah, or the older brother that went to Xavier for high school. I did something on him and within like a day or two, it got like 6,000 views. Yeah, and I was like what in?
Speaker 3:the world.
Speaker 2:And I said what is going on out there and that's when I started getting the interest, and then the radio thing kind of came to fruition for us.
Speaker 1:Did you always want to like kind of go out and find your own voice and kind of do your own thing? I mean, isn't radio kind of structured Like you got to follow a lot of rules, you got sponsors. You can't, you know, say what you want to say all the time?
Speaker 2:Yes, not like podcasts so I have to tell people all the time. Hey, the FCC says you cannot say this, so it's not a podcast.
Speaker 2:So people think that you can do whatever you want on a podcast, but you can't do it on the FCC. So, yeah, it's very structured. The FCC regulates everything Like. Um, so yeah, it's very structured. Uh, the FCC regulates everything Like. There's things like every hour, you have to make sure you run your, your legal ID. You have to do that, and you have to run community programming, non-commercial community. So it's a lot of things that I'm learning, that I didn't know, because when you show up to do a show, you just show up, you do your time, you leave, you do your research, whatever. But now I need to know everything. I have to buy toilet paper for the studio, I got to buy coffee, I got to buy water.
Speaker 3:All that stuff that I didn't think about.
Speaker 2:I know you think about that because you guys both run your businesses so things that you don't think about.
Speaker 1:So yeah, I mean, it's a totally new way of thinking, right, right, you're basically going from an employee on the clock doing your show and then I'm out Right show, and then I'm out Right. So now I got it. Once I'm even done with my show, I got you know, make sure the next guy does his show, and right, you know. So you're like, you're like running the whole thing. So it's a total mind switch. Right, it is.
Speaker 2:And now I'm talking to people about bringing new programming in things. So when we were in Riverside the good advantage that I had is we're in the same building as 991. And when you have sales reps they're going to make you know tenfold more selling 99.1 than they are going to sell. You know Fox. So early on I learned I said you know what, I better learn how to sell. So that's what I did. And I learned how to sell and sell radio. And that's what I did, because when you're in AM radio and I get it, the sales reps, they're going to make more money selling FM.
Speaker 3:So that to learn how to sell and that's what I'm doing now and I've I've applied that to what I'm doing and no better way than to learn that the biggest broadcaster in in america you know, I heard. Let me take it back real quick, because bobby and I just watched something on george carlin and remember he got in trouble for saying all kinds of stuff.
Speaker 1:Oh, the nine words you can't say yeah, is that the same? Okay, I thought I was like wait a minute, yes.
Speaker 3:So who are these guys and why are they so boring?
Speaker 2:The Federal Communication Commission. Don't quote me on that. That sounds about right. Yeah, it's just like when you get a prescription, the FDA it's the same thing. It's a big brother. So they're going to make sure that everything's regulated and structured and make sure that you don't cross those lines. And they always talk about that with the sensors, with TV and stuff like that, because I remember Living Color used to talk about that and things they couldn't say and do so yeah, so you got to have decorum.
Speaker 1:You can't cross that line. Yes, yes, can't cross that line when you're regulated by the FCC Right, right, and you don't want to because they will send you a nice little bill in the mail, so you don't want to have that.
Speaker 3:Okay, so I know zero about what you do. So tell me what like a typical day looks like. And so you're saying you're adding programs Like how many programs do you have to? Like, what are you trying to build up to? Is it like the whole day like? I guess? I don't know right programming for the whole day or like the whole week, like and then you're just trying to like circle back and and get updates or tell me, just tell me absolutely absolutely well, I'm glad you asked.
Speaker 2:So the the beauty of doing this, uh, if if I were not affiliated with fox, it would be kind of impossible for me to do. The beauty of it is so the entire day on fox Sports Radio. They run all day. So Fox Sports Radio runs all day. So the programming we're bringing in is more local. You have Colin Cowher, doug Gottlieb, you had Dan Patrick some of the biggest names in sports, yeah, and then you have the afternoon shows.
Speaker 2:So that's typically where we'll start doing programming, because you don't want to take morning is in radio, unlike TV, primetime is like eight o'clock at night, but in radio it's the morning, it's the morning drive, because people are driving to work and they're going to be listening to radio. So you don't want to change those big guys, you want to make sure that they're on so 24 hours a day. I'm getting programming from Fox, but we're going to do local programming. We're working on a new show, the Coachella Valley Sports Report. We just did a pilot for that. We're going to launch that probably August, september-ish, and then we're going to do a national prep sports report, because the one thing about sports now is high school is like it's become like college and college has become like professional, jordan McCain, who he went to Corona Centennial.
Speaker 2:We did a banquet it was, I think, three years ago at Morongo, of all places. We did a banquet and I was talking to his basketball coach. He's like, yeah, he makes more money than our principal. And I was like, what are you talking about? I didn't understand right Because I was ignorant to what was going on myself and I'm in sport. And he was like, yeah, he has the NIL deal. So I just started doing my research and he had an NIL deal for nail polish and a couple of things. He was making $150,000 a year.
Speaker 3:In high school. Rolling up in school In high school, yeah, in high school. Oh my God, that's crazy man.
Speaker 2:When Caleb was at USC I heard he was making north of $5 million Crazy.
Speaker 1:Crazy. They're making more in college than the pros now.
Speaker 2:Yes, and that's why it's good for owners, because now kids are going back, because they can make more money in college, so they come out and they're more polished athletes, right, right. So you don't have kids rushing to get out. So I agree with NIL those kids should get paid for what they're doing, because it's a lot of money in sport. But it has to be regulated. It has to be man, it's the Wild West right now, because I went to a mid-major and now we can't compete. They'll come poach your kids.
Speaker 2:Anybody good in the mid-major is going to get a deal and be gone Exactly, and that's what's happening.
Speaker 1:It's almost like the JV team.
Speaker 2:Yes, you're the development team now. Now, you're the G League for all the bigger schools.
Speaker 1:It really is, though that's what it is. I mean times have changed man, I remember guys couldn't even take a hamburger from a booster without getting in trouble back in the 90s and now it's like geez. They're getting paid out in the open now, which I think is a good thing, because those college kids were getting ripped off for years.
Speaker 3:They're pissed now.
Speaker 1:But they got to have some regulation to it, right? I agree, I mean it's crazy, right. There's nobody, there's guys not getting paid from what they were supposed to get paid and there's guys transferring. It's just every year. I think in the end it's got to be regulated by someone.
Speaker 2:It has to be. It started with the landmark Edelman case. He said that one of his friends was playing a video game and he was on there and he's like I'm not getting paid for that.
Speaker 1:And everyone laughed at him when he started to sue the ncaa. And that's where this is all come from and that was like it'll benefit in the 90s, right? Yeah, that's how long it took for the ncaa, the wall of amateurism, to actually crack right and be like, hey, these guys are actually professionals, that's what they do, you know. So did?
Speaker 3:uh, did you tell him what your sister-in-law does and where at?
Speaker 1:uh about. Nil. Oh yeah, my sister-in-law is the athletic counselor at COD. Okay, angel Mraz, so she's already dealing with NIL stuff.
Speaker 3:Yeah, she's the one kind of giving us the inside scoop, even in the junior colleges At the JC level. Yeah.
Speaker 1:They're starting down there. Wow, Well, the guys that can play right. Because junior college traditionally, as you know, is like where guys really can't qualify academically.
Speaker 2:Right, that's where I started.
Speaker 1:Right, nothing wrong with that? Nothing wrong with that, Right. So hey, everybody develops at a later age, you know. But what's happening? I think that that's starting to creep into that junior college level, which is also insane, Right. You know, it's like you know that's another, just another tentacle of it, Right another just another tentacle of it.
Speaker 3:So you know, we'll set you up with her. Okay, her brain she's very bright and she knows all about that, so excellent, yeah, good mix here?
Speaker 1:yeah, definitely. So back to your uh endeavor here in the Coachella Valley. Why why Palm Springs man? Why why this Coachella Valley? Uh, you know, market, what would you see out here that you thought you know? Hey, this is worth coming out here and and doing this.
Speaker 2:I think it's the response that I saw Going back to with Robert at the Desert Elite and he was just on me and I realized they were passionate. So funny story when I first started talking to Brad who owned the station, my wife and I came out Because she and I and I told you before we took money out of the house to buy this.
Speaker 1:So my wife and I Wait, so you put money out of your primary residence, out of my primary residence.
Speaker 2:We're all in, you are all in. Hey, you are the definition of CV. Hustle right here, man.
Speaker 3:Because you have to. Let's play some poker.
Speaker 2:Yeah right. You are all in on this business and you know as a business owner, the one thing about starting a business is if you don't. If you can't show a revenue for two to three years, you're not going to get a loan. No, never. Most small businesses start with a home equity loan.
Speaker 1:Yeah, I mean you're pulling money out of somewhere to start, or family members, somebody's giving you a chunk or you've got your own chunk because you're, you know, traditionally you're not going to show any type of profit. The first couple of years you know that's pretty standard for any, I don't care what business it is, so so yeah you're. You're definitely all in, though man I mean that had to take some buy-in from the wife as well.
Speaker 2:It did and I and you know she's known me as the, as the gambler, and she's known me as a risk taker and you know I had the conversation with her. We had the heart to heart and I told her I said, if I got to go work the next 10 years at night to get that money back, I'll do whatever I need to do to make sure this works, so I got her buy-in to do it.
Speaker 2:And when we went to we met with Brad the owner, kg. He went from AM to FM. He's still operating in Palm Springs. I couldn't do this without him because he's been so helpful to me and showed me the business. My wife and I we met with him when we went and had dinner and we were doing a Coachella Valley high school football poll and my wife was looking at her phone and the waiter was over here talking to me and he came over there and talked to her and saw Coachella Valley in her phone and it was a poll and he's all looking at her show. I'm like, oh no, that's the Coachella Valley Pole. I was like it's something different out here, oh for sure.
Speaker 2:It is something because you don't have the pro sports.
Speaker 1:I know you have the fireworks.
Speaker 2:Fireworks, but it's the way the IE was when we first moved out there and it's more like you guys are a cocoon. You have your own radio market, your own TV market In LA. You're the LA TV market. Even market your own TV market In LA. You're the LA TV market. Even though Riverside is its own radio market, it's the LA TV market. So there was a hunger for sport out here and when I saw that, like I said, when I did the YouTube post not YouTube but Instagram post and we did that poll I was like what is going on out here?
Speaker 3:So like, for instance, you said the response that you got was really like, ooh, what's going on in this little town? So do you do that out in the Riverside area and are you not getting the same response? Or like, is there too many you know AM radio stations? What's the?
Speaker 2:difference. There's a lot of distractions Because you know, all my friends from the Inland Empire hate to hear this. You're just a suburb of LA.
Speaker 2:All the way to Riverside, right, I mean, that's still suburbs, right, you're a suburb of LA because a lot of people out there have moved out there because of the housing and they commute back and forth. Even people are born and raised there and you know you have a lot of distractions. You can go to a Laker game within an hour or so, game within an hour or so. There's so many things that you can do locally. But just to give you an idea is we really started promoting. We had a soft launch in January. We really started getting after it in March, april and the response we're getting on social media within three or four months. It took us eight years to build in the Illinois.
Speaker 1:Wow.
Speaker 2:We got 673,000 impressions now in less than 90 days. That's awesome. That is on Instagram Congratulations. I don't even understand it, it's just, it's like. I appreciate it. We're old man, we're old.
Speaker 1:We're not native to that social media stuff, man.
Speaker 1:No no, but I think that just speaks to you know, the hunger out here for some exposure, right, you know, that's kind of why we do this show as well, is because we're not LA, we're not San Diego, we're our own little space and there's great entrepreneurs are there's great athletes out here, there's great coaches. We want to shine light on that and that's you know. That's why kudos to you for coming out here and kind of seeing that, even from an outsider's perspective, going, hey, there's some talent out here that we need to kind of expose man, and that's you know. I think that's why you're going to be successful, right, right, definitely.
Speaker 3:And that voice. Okay, I have a question. So you're talking about sports, right? Football the regulars Are you going to go into like tennis and hockey.
Speaker 1:Now there's a demand for hockey out here.
Speaker 2:I know there is. I'm open to everything, like with our all-star games out here. We did the boys and girls basketball game, we did the baseball game and we're looking at some other sports to add. Uh, we do a volleyball game in the ie, we're talking about things like that. We did a soccer game, all-star game out in the ie, so we're talking about doing all that. So we're open to everything and we want to have everyone on so we could have the, the hockey, any, any sport.
Speaker 3:We want to have them all in, um, so yeah I know a couple girl, uh, soccer teams and they're crazy. Okay, they might give you some juicy stuff, are?
Speaker 2:you ready?
Speaker 3:okay, okay, it's just they hit the notes on the podcast fcc man hey, one of my friends is a lawyer, so she'll just walk that that line she'll be good with you, got you.
Speaker 2:We have a seven second delay, so that's all I have button, the cough button and everything.
Speaker 1:So, speaking of your show though, your locally focused show, what can people kind of expect on that show? What can we look out for? What are you kind of anticipating? That kind of looking like.
Speaker 2:It'll be a local show so we want to have so. For instance, we just did the pilot. We had the Palm Springs Power on. We had them and I learned a lot about that team. Didn't realize when I first started talking to them the broadcaster games, that they were college students. I thought that they were minor league like the quakes or the 66ers. Yeah, so they're. They're college students and the. The funny thing is, when their season starts, college baseball is still going, so some of it. So these are kids who haven't made the tournament, but it's going to be a local show so we'll have local high school teams on local coaches, on things like that. We're working now with a school district in particular. We're trying to get the high school kids internships, Because my story is where I grew up, and this is why I always have a heart to give back.
Speaker 2:We didn't have much. There was no college fund for me, so that's why I joke about community college. Fun for me, so that's why I joke about community college. I had to go that route and then my wife and I we married for love and we started having a family. So school was put back. So it took me 24 years to get a four-year degree but I got it. But I want to give kids opportunities, especially out here. Internships are all the way out in LA. You don't want to do that, so giving them opportunity.
Speaker 3:Well, speaking of internships, I had proposed that we do something like that here where we talk to some of the local high schools and see if we can get kids in here to learn how to do this, because I think that's something cool, right, it's coming down the pipelines, they can do it from anywhere. I have a son who wants to travel the world, so if we could send him some stuff to edit, he might be able to help us out and and get going but plus that's where everything's going right with the podcast like I'm sure you're seeing it too right in your industry is that podcast is becoming more like.
Speaker 1:10 years ago, I didn't even know what a podcast was. Honestly, I was like, what is that you know? But now it's like that might be all. I listen to these days, you know, just because it's so free-formed and, like you said, not fcc approved, you know.
Speaker 2:Right, and even Fox a lot of the the on-air personalities, like Colin Cowherd, has an entire business dedicated to podcasts. Yeah, pretty much every every main host on Fox has a podcast. Yeah, so those are the things that you do and that's why, when we do the national like listening to my daughter and the great thing about our business is it's family related. My wife she oversees everything. She is it's family related. My wife she oversees everything. She's the boss, so she can veto anything.
Speaker 2:But my daughter, she does a lot of the graphics. She taught me how to do that because I get frustrated with that stuff and she was the one who told me dad, kids, gen Z, they don't want to see a five minute video. It's like quick clips, quick, quick, quick clips. So she's taught me a lot of that stuff. And my youngest son is going to help run the board and then my middle son we'll see what we can, what he can fit in, he'll do something, but it's like a family business that we're trying to do and get going. So, but I do then the internships. That's what I want to teach. I want to teach my kids and I want to teach other kids, because my passion for sports and all this started in high school, nice, yeah.
Speaker 3:So and then I've always known, because I've had a couple of people come to me and ask to advertise on radio and I've just kind of didn't realize about the outreach that you get Right, and I think that isn't it priced pretty well too.
Speaker 2:Yes, it can be. It can, If you need some ads. Fox Sports.
Speaker 3:Radio.
Speaker 2:Yes, we can. We can work deals for people. Well, you know, that's another thing that we're working on. Yes, we can work deals for people. That's another thing that we're working on. Like I said, that's another thing. When you go to the station in Riverside, it's iHeart they tell you what to do. Now I have to figure out. They say, oh, if you come out, how much do you charge for an appearance? How much do you charge for a commercial?
Speaker 2:All these things I'm like oh my goodness, I just want to do a radio show that we're working on now, but it can be really cost effective a lot of behind the scenes.
Speaker 3:That goes on, my gosh and you guys understand it.
Speaker 2:I mean because you guys get it. I know you guys are modest, but you guys are really successful at what you do, so it's just a lot to learn it's always changing too.
Speaker 1:Yeah, it's always changing. It's the next app, the next thing you know. It's like we have, we have to learn. We're too old to be learning all this, but you know what?
Speaker 3:Let me go back to the sports thing. You're right, it does unify people. My husband is very selective of who he likes in his life, but as soon as those people they connect with somebody, that's all about sports. He can talk nonstop and he's kind of a quiet guy. But man, he can talk sports nonstop and music.
Speaker 2:Well, he may not like me, I'm a Chargers fan.
Speaker 3:That might be a problem. I didn't even know they had.
Speaker 1:Chargers fans.
Speaker 2:I always say, my favorite team used to be in LA. They were called the Raiders and when they left, I don't know what happened to them. We're nomads, man, we're like where the wind blows us.
Speaker 3:We go back to Oakland, where the wind blows us.
Speaker 2:You know we go back to Oakland, go out to Vegas, you might be back in LA in 10 years.
Speaker 1:You never know.
Speaker 2:If they come back and they got me. Like I always say, if the team doesn't have a Los Angeles in their name, I can't root for them. Yeah, that's how. Socal I am I get it, I get it man.
Speaker 3:I get it UCLA and they have the same colors. Well, so that is the one. That is the one that I will.
Speaker 2:I will give grace to his USC Cause I like college football. Yeah, we love it too. Okay, all right, we got, we got we got alumni in our family. My brother and my dad are both.
Speaker 3:SC guys, they're both dentists, so dental school grads.
Speaker 1:Yeah, okay, good, good local dentist. There you go. Shout out to Super Smiles and Indio. But back to your story. So you said iHeartRadio, so that's the big, it's Fox Sports West, but then iHeartRadio is really the ones that get your shows out there, right?
Speaker 2:Right.
Speaker 1:Because it's an app. It's not like you're going. I mean rarely people are going to find you on the old, you know turn, take, turn thing. They're going to go to the app iHeartRadio and just search up your show and you're going to pop right up right.
Speaker 2:Right, yeah, because in the car I have you don't even have a radio. No, that's what I'm saying. It's like AM FM. Does that really matter anymore?
Speaker 1:No, because nobody uses those frequencies anymore. Right, it's so. If I've heard, radio is really the driver of that, right?
Speaker 3:You know, you touched on something that just made me think well, what's the difference? Like Sirius radio, what, what? How do you get there? Is that something that's like a goal, like? I have no idea. So if I'm asking something that's foreign, let me know.
Speaker 2:But Sirius is the same thing as radio, it's just a different platform. It's like cable because they're like podcasts and that probably could have been considered like the first podcast, because they can, they can cuss on there, yeah, yeah, so they're crazy stuff on there and when, and and you knew it was a new world when howard stern came off, a tradition terrestrial radio.
Speaker 3:That's why we got in the series, yeah, and he went.
Speaker 2:And he went because it was two of them it was right xm or something, and then seriously they merged right um. But yeah, when howard stern did that, you knew that stuff was real whatever happened to that guy.
Speaker 3:He's getting tons of money.
Speaker 1:He's still around, but he's not as active as he used to be.
Speaker 2:I mean, he's been doing it a long time you know, because you have to buy the app to hear him. So I think that's something maybe affected his audience. That's the beauty of terrestrial radio. Yeah, yeah.
Speaker 1:So what can we look forward to in terms of high school coverage this year? What are you kind of looking at Because I'm an old, you know Indio High School grad.
Speaker 2:I want to know how the Rajas are doing.
Speaker 1:I want to know how my local team Okay, are you guys? Okay, yeah, here's a story I used to coach for Indio High School. I was the defensive coordinator for the varsity team and we'd play that game that's your rival game for the bell and everything. You have a successful season if you win that game right. She would sit on the opposite side and root against me. That's how deep that runs. You realize I could get fired if we lose this game right.
Speaker 2:That was the only game she would go root against you, so you would be on his side for every other game.
Speaker 1:Nine games, but that 10th game. She's rooting against me over there.
Speaker 3:I'm gonna get fired, not rooting against you. I'm for my team, that's okay.
Speaker 2:Yeah, I understand, because the other school I graduated from, downey- I don't even say that other school's name.
Speaker 3:I always tell people.
Speaker 2:They named the city after my school. Yeah, so that's what I always say. They named the valley after your school that's right.
Speaker 3:Coachella Valley High School. Because, it was the first one here back in the 1800s.
Speaker 1:That's why it's named Coachella Valley 1800s. They had horses and buggies out there.
Speaker 3:I love it. Come on Coachella Valley, let's ring that bell.
Speaker 1:Wow, we're opening up some rivalries here.
Speaker 2:I love it. So that's what I love about high school. Because the thing is, I like USC. I graduated from Grand Canyon University. I like USC, but my high school. I'm a Viking, I still, you know you forge relationships in high school, for sure.
Speaker 2:With people that to this day, my best friends I went to high school with, and that's what I love. When you ask about coverage, that's why I love high school sport, right, because everyone generally went to a high school and you have a love and passion for a school. So those rivalries you don't get that, especially now with the evolution of college and the Pac-12. That's a sore subject for me. But that's what we want to do. We want to cover the local schools. So the Coachella Valley Sports Report is going to be local, all local. That's awesome.
Speaker 3:I want to know about that rivalry.
Speaker 1:We're going. We got to have you guys when that comes. We got to have you guys come to the studio. I mean, I got some stories. I got some stories.
Speaker 3:It's a great rivalry. Indio used to kick our butts all the time when I was in school, so now the tides have turned and I'm loving it we haven't won that damn bill in 13 years, man.
Speaker 2:I'm like what is? Going on CV. Has it.
Speaker 3:They going on cv has. They have a really good program. They're mid, as you would say, as the kids anyway. So my son goes to lakinta high school and bobby got him he's. He told him you should become like one of the the managers.
Speaker 1:Yeah, well, because you know my son's not a.
Speaker 1:He's got your athletic genes, so he's not really gonna be a player, but but he learned through, uh, going to all my other son's games how to film and how to be a team manager. So I just called up the coach over there and now he's now he's the team manager for lakinta. So you know, high school football is just. It can really affect the community in such a positive way. You know. That's why we're really, we're really glad to have somebody coming out here to kind of shine the light on it. I think it's very needed, you know that's good, do you?
Speaker 2:and now you? You guys are about my age. You remember the movie soul man back in the day. Where was a guy it was? It was a movie you couldn't do it, I'm not, I'm not. I can't remember more movies for the life of me so if you ever look it up in the 80s, it was a story of a guy who wanted to get a minority scholarship so he wore blackface and in the movie he impersonated like he was a black guy Right and then there was a part of the movie where he goes and plays basketball and they pick him first because they think he's black and he's going to be able to play.
Speaker 2:So I always tell people I'm soulmate. So funny story is when I was in high school I remember my coach, coach Shelton just retired. He said, brian, what do you think about being the manager? And I said you know what?
Speaker 3:Maybe That'll work, that'll work.
Speaker 2:So I knew basketball wasn't for me.
Speaker 3:Yeah, yeah, yeah, hey, he saw your strengths. There's nothing wrong with that.
Speaker 1:Hey, but you were still a vitally important member of that team. I appreciate that man.
Speaker 2:I am good enough yeah, you know hey.
Speaker 3:so where I was getting with that is my son might know some players.
Speaker 2:Okay.
Speaker 3:So that would work for your.
Speaker 1:I'm sure you're going to have players knocking down your door Once you start. People are going to be like begging you to come on. So that's. That's awesome.
Speaker 2:That'd be good. We're looking forward to growing this thing the Coachella Valley Awesome.
Speaker 1:Well, so we always ask our entrepreneurs one kind of final question. Well, so I know you're kind of still in. You kind of want to maybe go on a media game, being on air personality, or even start their own station, like you're doing. What advice would you give to that person?
Speaker 2:This is advice I give to my kids and I used to go to when my daughter was in high school. At Iwanda High School I used to do the media day and I used to tell them they have something right here that all these kids have. It's more powerful than anything that I ever had in my life?
Speaker 2:Yeah, absolutely you can launch your career oh, that's the missus on there. I don't know if you guys caught that, but you can launch your entire career right here on the iPhone. Don't overthink it, just do it. And that's what I always tell my kids. No one owes you anything, you know, just go do it. You have to have a work ethic and you have to go do it, because no one's going to do it for you. No one's going to sit here and say you know what? I was waiting for you to send me that? No, you have to go do it. You have to go prove yourself and bust it out, because no one's going to do it for you. And that's what I've learned. It took me a long time to get here and I wish someone would have given me that advice. But, like I said, my wife and I, we got married young and I had to build a family and all that. But now I'm starting to really find my way and get it going.
Speaker 3:You know what else would be kind of good. And sorry I keep going back, but Bobby and I have volunteered for Career Day at the high schools. Yes, at CV High. Yeah, because they put on stuff. But anyway, that would be cool if you did that, because I'm so sick of going to those things and it's military, it's banking of going to those things and it's like military, it's like border patrol, like yeah, and I'm like where's the fun stuff?
Speaker 2:yeah, you know what I?
Speaker 3:mean. So anyway, that might be something kind of cool yeah that's something.
Speaker 2:I've done it before and I'm interested in doing it, so I'm always open to do it because, as I said, when I was in high school, that's where I started to get this passion. You know, when you were in high school, don't you wish you could capture that, because you think the world is isless, you could do whatever. And then, as we get older, we get jaded.
Speaker 2:You need money yeah, that part. And then you just have to have that ambition and the courage to do it. Like I tell my kids, nowadays this iPhone is one of the most valuable companies in the world Apple. But when Steve Jobs said everyone should have a home computer, they laughed at him. But he had the ambition to do it and you just have to believe it. You create a vision, you believe it and you do it.
Speaker 3:Yeah, absolutely yeah, that's awesome man, very cool I love it.
Speaker 1:Very good advice for all you people out there thinking to get into this game Take that knowledge, man. Take that knowledge.
Speaker 2:So where can our viewers and listeners kind of find you? If they want to reach out and get more information about your station, maybe they want to run some ads. Where's the best place to look you up and find you? The best thing to do our website is foxsportspalmspringscom. The social media, instagram and everything is at Fox Sports PS, so that's the best way to get us that website. It has all my contact information right on the website. It's the cleanest way to get to it. I do a lot of the Instagram social media, so you do that, or one of my kids will get in on it.
Speaker 2:But yeah we're always involved at Instagram Awesome.
Speaker 1:All right. Well, everybody out there, look this guy up. He's a rising star in the media landscape out here in the Coachella Valley and you guys know the routine. If you found some value today in this episode, like found some value today in this episode, like subscribe and follow.
Speaker 3:Thank you, coach B, for coming in. Thank you.
Speaker 1:Coach B and we'll see you next time on CB Hustle.