CV Hustle
A Podcast created to educate, inform & inspire entrepreneurship here in our Coachella Valley.
We will be talking to some of the best & brightest entrepreneurs in the Coachella Valley about how they started their journey in entrepreneurship.
CV Hustle
Ep#18-Outcome Over Income: How Passion Built the Valley's Best Barbershop
What happens when an artist takes up the straight razor? Meet Ian Gerald, owner of Palm Desert Barbershop and two-time winner of Barbershop of the Year in the Coachella Valley. His unexpected journey from professional BMX rider to master barber began with a devastating diagnosis of multiple sclerosis at age 18, forcing him to reimagine his future.
In this candid conversation, Ian reveals how discovering the traditional barbershop culture sparked a new passion. Unlike many in his field, he learned his craft through apprenticeship rather than conventional schooling, immersing himself in the time-honored traditions of hot towel shaves and precise cuts. When fate offered him the chance to purchase a shop after working there just one month, he transformed it into a haven of craftsmanship and connection.
The magic of Palm Desert Barbershop lies in its unique atmosphere—thirteen vintage guitars line the walls, an old jukebox plays in the corner, and complimentary beer awaits clients. But beneath these distinctive touches lies Ian's core philosophy: "Outcome Over Income." This mantra guides his approach to business, prioritizing quality over quantity and genuine relationships over rapid turnover. As he explains, "We sit down, we'll talk to you and keep the conversation going and really be interested in what you have to say."
Beyond barbering, Ian pursues diverse artistic endeavors from leather crafting to preserved butterfly art, even trading Pokémon cards for guitars. His home reflects this creative spirit with coffin bookshelves and black-and-white striped walls. For aspiring barbers and entrepreneurs, his advice remains steadfast—do it for passion, not profit, and create something you're genuinely proud to share with your community.
Visit Palm Desert Barbershop at the corner of Gerald Ford and Cook Street in Palm Desert, or follow Ian's creative journey on Instagram at @thebarbershoppd and @dybs_art.
What is going on? Everyone, I'm Robert Mraz and I'm Fina Mraz, and this is CV Hustle, the podcast dedicated to inspiring entrepreneurship here in the Coachella Valley, and nothing but illustrious guests today. But today we have a special guest for all. You guys maybe in barber school or thinking about the personal service industry We've got the guy that's built one of the best shops here in the Coachella Valley, award-winning shop at that. Our guest today is Mr Ian Gerald of Palm Desert Barbershop. How are you doing, man? I'm doing great. Thank you for having me here. Thanks, man. Thanks for coming in. We always want to talk to the best and brightest in the industry and we definitely fit them all. So thank you for coming in. Oh, thank you very much.
Speaker 3:So you and I got a little chance to talk and everything. But I want to know your backstory. Did you grow up here in the Coachella Valley or not? I did not.
Speaker 2:No, I grew up in Corona Riverside. Okay, In the Empire is where I spent a lot of my I guess, most of my life, your young days, my younger days, and then so did you go to?
Speaker 3:you went to high school, I'm assuming, and then college, or how did that? What happened there?
Speaker 2:Let's see, when I was younger I always thought I was going to be a professional BMX rider. So a lot of my life I was doing that.
Speaker 1:You're an ex-athlete then huh yeah, I was a BMX dirt jumper and I competed professionally. Oh, wow, okay.
Speaker 2:So doing backflips, oh my God.
Speaker 1:That's awesome man.
Speaker 2:That's scary. It was fun.
Speaker 3:Adrenaline rush.
Speaker 2:Yeah, not broken bones.
Speaker 1:How long did you pursue that career? I mean so, I guess that was your first career then, huh.
Speaker 2:I wasn't getting paid, so I don't even think it was like a career. It was just a passion.
Speaker 1:Okay, yeah.
Speaker 2:But I did that until I was diagnosed at 18 with multiple sclerosis. Oh, wow, okay.
Speaker 3:How did you know that something was wrong? I mean, I know that sounds stupid, but I was just asking him like, give me the definition of multiple sclerosis? And he said it's like your nerves attacking the coding, and so you like go on.
Speaker 2:It's just basically the nerves. The disease is attacking your you like. It's just you have. Basically the nerves. The disease is attacking your, your own body your nervous system.
Speaker 1:Okay, so you got diagnosed at a pretty young age, then huh.
Speaker 2:Yeah, it was pretty rare 18 years old. I mean, that's your prime of your life.
Speaker 2:Right, it should be the top of your athletic game right, yeah, it was athletic game, right, yeah it was. It was going that way, man it was. It was tough, it was really hard to accept. I mean, how I knew is I was staying over at my best friend's house and I had woken up and I was just tingly numb from like the waist down and you know, not knowing anything about the disease or anything like that, I just I slept wrong, something's pinched and you know it'll work itself out right and then I think maybe a week passed and then I started getting tunnel vision in my left eye.
Speaker 2:so I just thought something was in it, so I didn't know what to do. And then it just got worse and worse and then I finally told my mom I need to go to doctor. Like my vision's getting really bad in my eye, yeah, so we went to the eye doctor and then the doctor said we don't see anything wrong. Like you need to take him to the hospital. Oh wow, so that was a whole different thing. Tests, all that. Then I got laid up in the hospital for a week.
Speaker 1:Spinal tap, tap more tests and they were like you, have multiple sclerosis wow, and did that run in your family at that point? Did you know what, even what that was at that point?
Speaker 2:I think I might have heard about it because of montel williams I. You know he had it. But then I might have known about it because I had it. But when I first was diagnosed they were saying no, it's not hereditary or anything like that. And a couple months ago just found out my little brother has it. Oh wow.
Speaker 1:How old is he? He's 36, I believe. Wow, mid-30s. Wow, that's crazy man yeah.
Speaker 3:And there's nothing that they can do for it right, there's no cure. There's no cure.
Speaker 1:So it's just about managing symptoms at that point.
Speaker 2:Wow, yeah, basically just keeping you under control. Right now I get infusions once every six months, so I'm sitting in the hospital for most of the day just getting stuff, my medication, you know, injected into me.
Speaker 1:Wow, I mean, you've been doing that since you were 18 years old, basically.
Speaker 2:This treatment, honestly, is just something brand new and I've only really started taking care of myself because you know my wife now she's, you know, always have my back, my best, my best friend. She's like you need to be here for a while oh yeah, get your shit together. We got a long life to live yeah, before all that, it was just living how I wanted to live. You know, I'm like thinking there's there's no point, there's no cure, there's no point party 24 7 yeah, just going hard, yep is
Speaker 1:that your initial reaction when you're 18 and finally like accepted the fact that's what you have, were you just like, okay, we're just gonna live until the wheels fall off?
Speaker 2:basically, yeah, it was just kind of. You know, I didn't really take any precautions, I wasn't gonna change my life in I mean, it's not like I was out there, you know, doing drugs or doing anything bad or anything like that. So I'm just still going to ride my bike, I'm going to do my arts, I'm going to keep going like any other day.
Speaker 1:Wow, I mean, that's a great way to approach it, obviously, but also you got to take care of the medical side. Exactly, I mean at some point body's gonna start breaking down on you, right? Because of the disease, right?
Speaker 2:yeah, for sure. I mean I get super tired, right, like because I know, I know I'm due for my injections, like now oh so your body's like, hello like I'm so tired, like especially standing, like 10 hours a day yeah, I mean you're on your feet 20 for a long time, yeah.
Speaker 3:So I can tell, but just looking at you, that you're an artsy guy, right?
Speaker 1:I like the shirt, by the way.
Speaker 3:Yeah, yeah.
Speaker 1:Oh, thank you. Shout out to Black Flag. Yeah, I like that.
Speaker 3:So like what came before, you know, like the chicken or the egg. So is it the artist or the hairstylist?
Speaker 1:egg.
Speaker 3:So is it the artist or the the hairstylist, because hairstyling is is also a form of art, yeah right.
Speaker 2:So, like how you've always been artsy, I'm assuming, yeah right yeah, I was always just an artist drawing around doing uh, graffiti and pretty much just drawing yeah, did anybody in your family have that? My mom's's very artistic, oh really.
Speaker 3:Yeah.
Speaker 2:I remember when my dad he started his building materials company, she was doing designing the shirts and stuff like that.
Speaker 3:Oh nice.
Speaker 2:Yeah, so I know that's where it came from, totally.
Speaker 1:And I'm sure somebody in her lineage had it somewhere down the road and everything right, it really is Art carries on in people's genes. I think so does music right.
Speaker 3:I think it says music too, it's part of your DNA.
Speaker 1:Either you got it or you don't. I think yeah, so some people don't got it.
Speaker 3:So you had to have been pretty confident to go from I'm drawing on paper to graffiti art right Because that's a pretty bold statement.
Speaker 1:I'm sensing skater, punk, hip hop, graffiti guy back in the day.
Speaker 2:Yeah, yeah, yeah, but see, honestly, back in the day I wasn't like doing on the walls or anything like that. That we're doing now because nowadays we have much more controlled environment. You know, like out in Palm Springs they have the graffiti yard where you can do that. Yeah, absolutely.
Speaker 1:And not worry about anything. That's awesome, man. That's awesome because going out there we're not getting arrested bombing the freeway or something like that. Yeah, exactly Right.
Speaker 2:I don't have that kind of stones, I guess.
Speaker 1:I don't have the balls. Yeah, those guys man, back in the day they were crazy man. Yeah, some crazy stuff.
Speaker 3:Okay, but then how does that work? So they just give you like how does everybody just keep getting this blank canvas?
Speaker 2:You bring a paint bucket with you and you just roll your spot.
Speaker 3:Oh, but you have to primer, you have to do all that first right.
Speaker 2:Just add a little bit of water to a paint so it spreads out pretty quickly and just go over it.
Speaker 3:But then does somebody take over your spot after you've done yours.
Speaker 2:That's the shitty thing about that. Yeah, they're going to cross it out and do their own thing, right, just like graffiti back in the day.
Speaker 1:You see those crossed out.
Speaker 3:Yeah yeah.
Speaker 2:The other gang member puts their yeah, it's my tag now right, yeah, I think over there it's a little more. You understand it. You don't go up there to throw your name. You go to there like to practice, knowing that you could turn around and someone's painting over it.
Speaker 2:Yeah, yeah, like when I went, me and my son went down there and we did a a big like mural for fuego, for the firebirds yeah, so we did that and I contacted one of the guys from the community director for the Firebirds, and then the graphic designer for the Firebirds as well, and I sent it to them and they're like oh, that's so cool. Can we go Like they wanted to bring Fuego down there and take some pictures, and how long is it going to be there? I have no idea.
Speaker 1:He better come.
Speaker 2:It can be there for five days or five minutes. Yeah, like get your pictures in and move on.
Speaker 1:Get your pictures in and move on.
Speaker 2:That's it, man Don't get butthurt when someone else is painting, because that's what it's for. That's awesome though, man.
Speaker 3:Tell them what I'm happy to do on your walls right now.
Speaker 2:We can set up a movie.
Speaker 1:For a small fee right, a small fee, I can get you a big mural over there.
Speaker 2:Oh man, the Firebirds are so good to us, especially over here at the shop.
Speaker 1:Really. So you guys kind of have a relationship with the Firebirds already.
Speaker 2:Yeah, yeah, that's awesome, man. We're two minutes from them.
Speaker 1:Yeah, I mean yeah, think about your location. You're right there. You probably have some players come in there and get some cuts, huh.
Speaker 2:Yeah, man, this season it's different. We've got a lot of young kids on the team, so it's different. Ian, my Ian McKinnon, he comes in quite a bit.
Speaker 1:Awesome.
Speaker 2:He's like you're my guy, that's awesome man.
Speaker 3:Okay, before I want to know how. Where did Barbershop come along? Where did? Because I know you were talking about. I got to hear about the what do you call them, not the fling tips.
Speaker 2:The wing.
Speaker 3:tips the wing tips, the wing tip shoes. I'm old, excuse me. Oh, that is an old thing.
Speaker 1:Yeah. So how did you go from? So BMX, kind of Destiny's kind of said this is not going to be your profession, right, you know it's your passion. You're an artist, you're kind of an artsy guy. How does this progress into? You know kind of where you are today with being a professional barber and having a real great shop and stuff like that?
Speaker 2:well that we, after the whole bmx thing was done, I did a bunch of like all kinds of stuff. I was like accounts, payable and receivable, and it's just. I'm not that doing a nine to five kind of yeah forklift operator, it's like, okay, I could be that guy, but do I want to?
Speaker 2:no, not really. Yeah, and then, uh, I mean I had long hair down to here freaking. It was just like all teased and just straight up molly crew and it was. It was a fun time anyways. Um, I was told by one of my friends that his friend works at this barber shop, so I went down to this barbershop wilson's classic barbershop in downtown redlands okay and got all my hair cut off, got a nice little pompadour.
Speaker 2:I loved it. Like I sat there and I was like I don't want to go about it, I don't need to leave.
Speaker 3:You're like, I like just the camaraderie and the.
Speaker 2:You know, when the clients come in and it's like, hey, you want a beer, all right, okay, cool, yeah, I mean people would come by, just to come know when the clients come in. And it's like hey, you want a beer? All right, cool. Yeah, I mean people would come by just to come by.
Speaker 1:Hey mind if I grab a beer, it's kind of a town square now right, like it's the only place where you're really physically talking to somebody for an hour. You know.
Speaker 3:Yeah.
Speaker 1:You know, because of these phones, everybody's online.
Speaker 2:It seems like the community centers are now like kind of the bar, for, at least for us males, it's barber shops. You know, yeah, barbershop talk still goes on there. You know, it's kind of nice. You know, no, it's, it's um, it's a good place.
Speaker 3:They, we say we're unlicensed therapists, you know, yeah, that's true, but okay, so would you have. So then you were like I like this, this is cool because it like, but then so you had to go to like barbershop, right, or you had to. I mean, you had a school right, or you had to.
Speaker 2:I mean you had a school.
Speaker 3:That's what I meant. Yeah, how did, where did?
Speaker 2:you do that. That was.
Speaker 3:I'm self-taught.
Speaker 2:I've never done it Really. I think I did a Mohawk on my brother once, yeah, and I don't remember how straight that was, but I wanted to do it and I wanted checked into school and stuff and. But I wanted to do it and I wanted to check into school and stuff and I was like I can't do that, I can't do that. So I found an apprentice program which San Bernardino adult school was doing and it was only 400 bucks.
Speaker 2:So if I do that, I do that nine weeks of schooling over there and then I can get legally a state license as an apprentice to cut hair, while I'm going to school once a week for two years. Okay, so that's the thing is you got to do the apprenticeship for two years, yeah, and you think that's a long time, but during that time you're working.
Speaker 3:Yeah.
Speaker 1:And so it just goes by. You're making money already, right yeah?
Speaker 2:You're not missing out on anything.
Speaker 1:Oh, that's a no-brainer. Smart yeah.
Speaker 2:It's a no-brainer School's, not that few hours maybe. Yeah.
Speaker 1:So what year is this Around about years, I don't want to say our date or anything.
Speaker 2:I'd say about 2012. Yeah, that's when I say I really started cutting hair.
Speaker 1:Okay so you're still yeah that was what 15 years, almost 12, 15 years ago.
Speaker 2:Yeah, I've been cutting hair 13 years. It'll be July 13 years.
Speaker 1:That's awesome. So you're an apprentice, so obviously you're getting into that. Did you go to the shop that you originally went to and get a job there? Is that how it worked?
Speaker 2:Yeah, because I told them I want to be here and Because I told him I want to be here. And I guess we vibed and the owner was like, yeah, we'll take you on. So you have to have a shop and a barber license, establishment license, all that, to be able to do the apprentice program. So you have to have a sponsor.
Speaker 1:Okay.
Speaker 2:So at that time I got a sponsor and it was good.
Speaker 1:That's awesome.
Speaker 2:So I just started cutting hair there, and that's it. It just is what it is it's snowballed. I guess I was just good at it.
Speaker 3:Where did you? Well then, you went to the wingtip people, right.
Speaker 2:No, no, no, that that was the place. Yeah, that was the place.
Speaker 3:Tell me about the attire.
Speaker 1:She's blown away about that one, I know.
Speaker 2:Yeah, you, it was. You didn't have to wear a suit or anything, but I was like, if I'm wearing all this shit, I'm going to wear a suit. So your slacks, your wingtip shoes, your nice dress shoes, you had to wear a bow tie or a tie.
Speaker 3:Most of the time I would wear a vest. I can see you wearing a vest. Yeah, I'm more of a vest guy. Or suspenders.
Speaker 2:I would wear suspenders. But yeah, if you weren't wearing a bow tie or a tie, just go home. Wow, like we have standards here and that's what it is. And you know, sure as shit it worked. You'd be walking down downtown Redlands and you work at that barbershop, don't you? Yes, I do.
Speaker 3:Nice.
Speaker 2:I mean that's ultimate branding right? Oh for sure, everybody knew who you guys were, yeah you knew Right, you got the tattooed guys you know in three-piece suits With the bow ties, those guys work at Wilson's.
Speaker 1:Damn. I mean that's a pretty good. I mean it's pretty genius honestly, it was pretty cool. The old time. It was like an old time barbershop feel in there. Yes, very traditional, Very traditional Hot towel, straight razor shaves Very traditional.
Speaker 2:We weren't.
Speaker 3:You know all the good stuff you like? Yeah, absolutely.
Speaker 1:That's the best way to do it right.
Speaker 2:That's the first free beer thing. That's where I first.
Speaker 1:Yeah, so I saw that on your website. So is that where the whole? Because you guys got like a tap tap house or you know, you guys got, you got beer in the shop for oh, it's just I just.
Speaker 2:We stocked the fridge with beer wow.
Speaker 1:So that's like kind of like a perca. So that's how, where you learn that is is at this place, at that other shop?
Speaker 2:yeah, because they told me I was like you know, it sounds illegal but it's not. It's not there's yeah, exactly it's free, there's nothing wrong with one friend giving another friend?
Speaker 3:that beer? I have beer in my showroom and wine and all that. If I sold it, that's a different story Then it would be a big right.
Speaker 1:Oh man, that's awesome and don't over-serve your people.
Speaker 2:That's true, you just want to get them loose enough to open the wallets a little more.
Speaker 1:Nice tip.
Speaker 3:That's right Trick of the trade right there. Okay, so you. So how did you end up coming to the Valley? Cause I know, obviously Redlands is not that far from us, but how did you end up making your way down here?
Speaker 2:Well, there was uh difficulties in the relationship area. So I ended up moving back over to my mom's house in Desert Hot Springs, yeah. So she was uh kind of going through some health issues issues. So I kind of want to also be there to help out. So I just made the drive from dhs to redlands every day, every day. It wasn't bad, it was only an hour, but I mean on the 10 going with traffic.
Speaker 1:Just enjoy the scenery yeah, absolutely, it's not too bad. So what years are this where you start coming?
Speaker 3:So you weren't originally from here.
Speaker 1:Mom just moved out here.
Speaker 3:Yeah.
Speaker 1:So you kind of migrated with her when she moved out here. Yeah, exactly, so what years are we talking then?
Speaker 2:God, I was at Wilson's for seven years, so I don't know, maybe 2017. 17, okay.
Speaker 3:And then when you came out here, finally like who did you? Did you go work for somebody or how did that? How did all that? How did you get to the Valley and work in the Valley in a barbershop?
Speaker 2:So my wife's dad, my father-in-law now he told me about this place that he gets his hair cut at and they were looking for some help. And I was like, okay, cool, so I'll go and check it out. So I started working there on just Wednesdays and then the middle of the day he was like do you want to come in on Saturdays too? And then by the end of the day it was do you want to work here? And I was like, okay, yeah.
Speaker 1:Was that the first day you were there, want to work here? And I was like, okay, yeah, was that the first day you?
Speaker 3:were there. Yeah, really, yeah, that good.
Speaker 2:Huh, he was like okay, I guess it just kind of kind of fit, okay, we, we vibe pretty well all right, well, shoot.
Speaker 1:So that's about 2017. So now you're working down here full-time. Huh, yeah, are you living down here full-time? Are you still commuting?
Speaker 2:No, I was God. It wasn't that long until I moved in with my wife. It was, we moved pretty fast.
Speaker 1:OK, it was love at first sight.
Speaker 2:It really was.
Speaker 3:That's awesome.
Speaker 2:It was something else. That's awesome. She's my best friend. That's awesome.
Speaker 1:My biggest support. So, working for, for this, working for this new place down here in the desert, did you see kind of the difference in the clientele did you? Did your wheels kind of spin like, hey, we could probably do this, we could probably do that like you already, kind of had like a like, a knowledge, like a knowledge of the game already what could work and what didn't work yeah kind of come about where you finally started taking it over and that becoming your shop.
Speaker 2:It was. You know you build clientele as you do, but it just seemed to come pretty easy with me and I was looking. I didn't know that he wanted to sell the shop at all. Until about a month working there and I'm already looking around I was like this doesn't flow. Like you have a line of chairs right in the middle in between the barber's chairs Granted, yeah, you're facing, you know, towards each other so the clients can talk back and forth. But you got this one and the chairs are only facing one side.
Speaker 2:So it's like five feet from somebody standing right getting their haircut Right. It's kind of uncomfortable.
Speaker 3:Yeah.
Speaker 2:So I was just thinking about how you could change the shop that way. But anyways, fast forward. A month goes by and he was like I'm going to sell the shop. And I was like, oh, okay, well.
Speaker 1:I mean. So within one month of you working there, he's already offering you to.
Speaker 2:He wants, yeah, he wants to. Wow, he wanted to go back home to Philly.
Speaker 1:Oh yeah.
Speaker 3:Philly bitch.
Speaker 2:Yeah, wow.
Speaker 1:Okay. So I mean dang prime opportunity, I mean good timing on your part huh man, that's what I'm saying.
Speaker 3:Because, like the universe works, God, there's somebody that actually can possibly take this over and do its thing, Because, you know, if you always think about selling your business, you're like what's going to happen to it.
Speaker 2:Right and is it in?
Speaker 3:safe hands, that kind of thing.
Speaker 2:Yeah, I don't think he really cared too much.
Speaker 3:Oh, really, yeah, he was just like you want to buy this.
Speaker 2:I'm going to get the fuck out of here.
Speaker 3:You think you want to go back to the snow? I wouldn't.
Speaker 2:Yeah, he said it always. I love my California sunshine you ain't going to get none of that over there.
Speaker 3:I don't like the California sunshine in summertime.
Speaker 1:It was a little too much in the summer.
Speaker 3:It was a little too much in the summer.
Speaker 1:But anyway. So that's pretty good timing. One month you're kind of already like whoa hit with hey, buy this place. So how did that process kind of go about? How did the takeover go, and did it go smoothly? I mean, usually when you buy a business there can always be some hiccups where it's like something can go wrong pretty massively. How did that whole thing go.
Speaker 2:It was really smooth Just went, took over the lease and that was that. Then I started dusting off the walls and painting Did you start painting it.
Speaker 3:Hell yeah, what did you do?
Speaker 2:I had to, I had to, I did like this crimson red and it's all in there. I showed one of my clients and he said oh god damn it. Now it looks like a brothel. It looks like a Hollywood brothel.
Speaker 3:Did you say what's wrong with that?
Speaker 2:No, no, it's like come on, you just got to see it. So he comes in. He's like no, this looks really good.
Speaker 1:You got to see it when it's done, right, yeah exactly.
Speaker 2:So now we have 13 guitars on the wall, old jukebox in there, tvs, there tvs, and then just a bunch of stuff that I find cool at the thrift store. Wow, yeah, just filling up like there's like no space on the walls it's made of your own.
Speaker 1:Yeah, made of your own. That's what you really have to do with your business. You got to make it. You got to put your own personal touch to it. This is your art background. I'm sure you had to. Yeah, you had to. You had to trick that thing out, right, maybe?
Speaker 2:you have to, you got to make I thing out right. You have to, you got to make it. I mean, realistically, I think you spend more time there than you do at home.
Speaker 3:Oh, for sure yeah. And it becomes your second home away from home.
Speaker 1:Yeah.
Speaker 3:So tell Bobby how you heard of us. I thought that was pretty interesting.
Speaker 1:Oh, we got a story.
Speaker 2:Okay, oh, it was a well. First of all, just on instagram, I was going through and oh, really yeah and then. But I saw dale's. Oh, shout out to dale, I'll be seeing you soon dale yes, sir, that's my guy. I spent all my money at dale's. Yes, he does all my records. I have a problem he's such, he's such a cool dude like. He's really, really awesome. I like what he does in the community and stuff like the skate day they just had.
Speaker 1:Yeah, he's trying to give back. He's a good dude man. He's doing good things for the community.
Speaker 2:That's what it was. So I checked into it and I was like oh, I wonder if I could do something like this. Then I saw the applications for the new season. I was like let's do it.
Speaker 3:So then I said to him and then, did you know that his wife has that peach whiskers? What the hell is it called?
Speaker 2:Oh, yeah, the peach whiskers.
Speaker 3:Yeah, vintage shop.
Speaker 1:That's Dale's wife, right, yeah, yeah yeah.
Speaker 3:So then he started telling me that he goes to thrift shops and buys furniture and redoes the whole furniture, and so he was showing me some pretty cool stuff and I was like, oh my God, he's really talented and just makes his own art and loves skulls, loves the dark side, right.
Speaker 1:My wife can appreciate that.
Speaker 3:I can, I love it. You get some scorpions in there.
Speaker 2:Oh shoot, Got to mess with the scorpions.
Speaker 1:Fellow artist here.
Speaker 3:man I got to watch you guys, I'm going to mess with the scorpions Fellow artist here. Man, I got to watch you guys, I'm not like that, but he's, you know, so that's awesome, but I mean you almost like.
Speaker 1:That's probably why you're pretty good at your profession is because a good barber is like an artist. He can kind of he has to like.
Speaker 2:It is an art.
Speaker 1:Yeah, it is an art form, not, that's not it. And then you come and see me afterwards exactly right, because you got to fix it right. So I mean, there's definitely. I think you're kind of being true to yourself in that profession, so take me. So this is what 2018, 2017, we kind of took over the shop, so take me to okay. So 2023, you guys win barbershop of the year here in the Coachella Valley.
Speaker 3:Congratulations on that, thank you very much.
Speaker 1:But obviously when you take it over it ain't a money-making, referral-making machine. How do you get in just like what five years? How do you get it from just taking it over trying to just figure out how to survive to Barbershop of the Year? What are some of the processes and what kind of went into that? What would you attribute all that to?
Speaker 2:I'm just producing a good product, Really Like. Yeah, I mean it's all about communication and community and, you know, being good to people.
Speaker 3:And referrals. Right, you've got to have those referrals too.
Speaker 2:Advertisement too, advertising marketing. I don't do any of that shit.
Speaker 3:Word of mouth, though right and obviously good work.
Speaker 2:Yeah, people walking out of the door are your billboards, that's true, where'd you get your haircut? No, the barbershop.
Speaker 3:Yeah, so do you still do the shaves and you do all that?
Speaker 2:Yep Hot towel, straight razor shaves oh my gosh.
Speaker 1:Did you have to make any changes to the business when you came in? Like that you can remember where you were? Like this is messed up. We got to change. Or did you just bang out?
Speaker 2:the price For sure.
Speaker 1:Yeah.
Speaker 2:Yeah, Because the old owner, like he, was retired military and everything he had was like paid off. So it was like he was. Just I don't even know why.
Speaker 3:Yeah, whatever, but he was really good at it.
Speaker 2:Like holy hell. Like he could knock out a freaking haircut in no time. Because that's the game, as the owner I would be like. Is that the game, though? In?
Speaker 1:that profession. Is it the amount of haircuts you can do in a certain amount of time, or is it like from like a profit perspective, or is it a better haircut for more money? Is that where you can make? You know what's the kind of the? There's got to be a balance there, right?
Speaker 2:You got to have a balance of yeah, definitely a balance, but I don't, I don't really know because I don't look at the money.
Speaker 3:It's about the art right. Yeah.
Speaker 2:You are a true artist, then Well, like this brand that I want to start, outcome Over Income Nice, where you focus on the outcome and the income will follow.
Speaker 1:That's true.
Speaker 3:That's what I mean. That's true. I like that.
Speaker 1:That's a pretty good saying Outcome Over Income. So you're just all product-based, then right, it's just a good, great product. Right, that's your main goal.
Speaker 2:Yeah, you have to, you have to, you have to.
Speaker 1:So it doesn't matter if it takes an hour to do the haircut or 15 minutes.
Speaker 2:It's got to be a good yeah you don't want to take too long, because who wants to sit in the chair for that? That's true too, you know, unless they're really enjoying themselves talking, and but we are appointment only oh really yeah, we will take walk-ins if we have the time available, but most of the time we don't.
Speaker 1:Wow, appointment only. That's pretty good yeah.
Speaker 2:I mean, everyone's got a schedule, so let's stay on track.
Speaker 3:Did you move those chairs yeah?
Speaker 2:Yeah, that was the first thing I did.
Speaker 3:So it was just better flow now, right yeah.
Speaker 2:It's all wide open, looks much bigger and people aren't uncomfortable.
Speaker 3:That's awesome.
Speaker 2:That's awesome.
Speaker 1:That's awesome. We have couches on the, where the waiting room should be. Make it more comfortable, a little bit more homey feeling there, right? Yeah, absolutely Kind of chill out. Yeah, put the game on or put the music on. Yeah, because the barbershop, like I said to me, it's still like the town square for a lot of people, like they don't interact with people outside of the barbershop sometimes anymore.
Speaker 2:Right, yeah, it's like you're just it kind of depends, Cause it's like I mean, I'm not talking down on any other shops, but it's more money focused Like they turn and burn right. It's just a dollar sign, that's not your face is just a dollar sign, like just a dollar sign.
Speaker 2:That's not your face, is just a dollar sign, like that's it. Come in, sit down, get out, okay. The next one come on, it's a machine, it keeps pumping. It's a, you know, it's a assembly line and it's now. We sit down. We'll talk to you and keep the conversation going and really be interested in, like, what you have to say when we ask you oh hey, how's it going, how's your day going? Well, you, really, you don't care I have a question.
Speaker 3:So like I go get my hair done right and you're sitting there and you're talking to, and right, like you said, an unpaid therapist, so I'm sure you get the same thing right give me 15 minutes. 20 minutes, you got some deep secrets going on, right?
Speaker 2:Yeah, no, I really haven't gotten any of that. I mean, of course there's everyday life. Yeah, bitching about your wife and stuff like that.
Speaker 3:I don't blame them.
Speaker 2:That's not everybody, but sometimes it's just these stories that are just like, oh my God, like the other day I asked you know how's it going, how's your wife doing? Because I know that she had had, uh, dementia and he was like oh, she passed away last saturday and I'm just like and you're out here functioning like dude. If I lost my fuck?
Speaker 3:no way all right, no way there's no way, dude, be in the loony bin for a couple weeks. I kept his mind off things too, like you got to, you know.
Speaker 2:That's what I thought about.
Speaker 3:You got to keep going, so it's like, definitely, you know.
Speaker 2:stay engaged with him and keep his mind off of that. Yeah, Because you know you lost your loved one. That's got to be hard. It's really tough.
Speaker 3:So you mentioned the guitars on the wall. So what is that about? Do you play the guitar?
Speaker 2:No, I've tried many times, it's just not my thing.
Speaker 3:Dude, there's this thing on Shark Tank. They just put it on a guitar and you just follow it.
Speaker 2:I need to do that because I want to feel like a rock star. That's my time playing a guitar hero, yeah.
Speaker 1:That's what that was. That's a close. That's why you put the guitars out.
Speaker 2:Yeah, no my son plays guitar. Yeah, it was, it was. They look good on the walls.
Speaker 1:They do?
Speaker 3:They do look cool.
Speaker 2:There's no room at the house for it.
Speaker 3:But you know what too? The guitars are in itself right, because they're all different colors. You can add things to them, all right. So I think it's just the artist in you that loves it too, right.
Speaker 2:And then a lot of it's, finding it at thrift stores and online. And this guitar I really wanted was when we had a pawn shop next door and, uh, I just wanted this guitar. But one day I was at angel view at the thrift store and I was dropping some stuff off and I found a whole bag of pokemon cards and I was just like, all right, cool, so let's see if I can take this to the pawn shop and I was like here's this. I found all these and he's going through and it's like dude, this card right here is worth 600 bucks really yeah, pokemon cards.
Speaker 2:I'll tell you a story next and I was like dude, that's crazy. But you know, I know they're worth some money, but I just want that guitar. And he's like but this card is worth like twice as much, as I don't care. Yeah, I literally found it on a, I just want that guitar. And he was like but this card is worth twice as much. I was like I don't care, I literally found it on a loading dock, I want that guitar, just let me get it. And he was like all right, cool.
Speaker 1:So a Pokemon card for a guitar? Yeah, yeah, I think you came up with that one. I think. So I mean I don't get the whole Pokemon thing.
Speaker 3:It is one of my favorite guitars. That's awesome man. Well, you know how much money we've spent on Pokemon cards for our boys.
Speaker 1:Well, I know, but I don't. Oh, my God, I'm like what are we doing? We paid $600 for one. Though that's crazy, Crazy. Somebody with a sick mind?
Speaker 3:No, I'm just kidding, yeah, all right. So let me ask you this got some tattoos, so do you? You must have to find somebody that you feel like.
Speaker 2:Their art is on point right, because my friend, I was out in redlands and I actually built a motorcycle and traded him for a whole year of tattoos no way so you're all about the bartering man, right you get a guitar. It just works out that way A deal for a deal. A deal for a deal, man. It just works out that way, man no cash needed here, man. I love it, that's awesome, that's awesome.
Speaker 1:So you got your guy out there in Redlands.
Speaker 3:Does he still owe you work?
Speaker 1:No, it was a cutoff it was a yeah, it was just for a year, I think. I just slowed down when I realized I just kept getting dumb shit, just because you had free tattoos.
Speaker 2:Yeah, like, what do I want? It looks cool. Let's go ahead and get that one. It's just like oh, man, it's like oh. So what does that mean?
Speaker 3:There's a deep meaning behind it. It was cool, I like the way it looks which is the dumbest one you got probably the flames right here that was my first, my first tattoo the flames.
Speaker 2:Yeah, the flames. The first one's always gotta be the dumbest, though, right does it yeah?
Speaker 1:cause you're a dumb kid. You don't know what you're doing.
Speaker 3:I just want I just want something cool.
Speaker 1:I just want something cool. I don't give a shit. I don't look hard, I don't look like I could fight, so I want to get this right here. It looks a little harder, nobody's going to mess with me. Yeah, that's the real goal. But anyway, going back to the shop, so right now, how many barbers you have in the shop? Because I know this is a part of the barbershop game, right?
Speaker 2:You've got to order to have the all-encompassing business especially to keep a reputation.
Speaker 1:Yeah, you got to have guys that are just as skilled as you, you know. So how's, how's that going? How many, how many barbers you currently have?
Speaker 2:and because it is tough to find barbers. I have just myself and another barber there's two barbers, huh wow, okay, retired marine. He was in the military, uh, for 21 years and he was started cutting hair, you know, on base, and then he was just like yeah, I'm gonna retire and I can do this. And before he got his license he was like I want to work at your shop.
Speaker 1:So he kept coming around for like a year before he was even licensed he was yeah, wow, okay, so, and I was like you got your license and he was like no, not yet, and it's like a year Before he was even licensed.
Speaker 2:he was saying that Wow, okay. So then I was like you got your license? And he was like no, not yet. And it was like a year and a half. We just keep coming by. Can you give me it now? I need your license, man.
Speaker 1:Wow. That was meant to be too, then huh, yeah. I mean it seems like all the stars kind of aligned.
Speaker 2:Me and him. We can handle it.
Speaker 1:Yeah.
Speaker 2:Yeah, but with all the building that's going on. Yeah, you guys are in a high area man, there's like 2,000 spots within a mile of us.
Speaker 1:All the new construction, yeah, off of Cook Street. It's crazy.
Speaker 2:If we can get a small percentage of that, we should be good.
Speaker 1:Right, you might have to find somebody else. We need barbers.
Speaker 2:I just let one go, because I couldn't stay sober.
Speaker 1:Oh well, yeah, you can't take that liability man?
Speaker 2:No, I used to do that. I used to be that guy.
Speaker 1:Oh really, yeah, Wow. And you can't do that for your business? Yeah, no, but you can recognize the signs then too, right?
Speaker 2:That's exactly what I saw. I recognize the signs in too right. That's exactly what I saw. I was like that's what I was doing, and then I go in the bathroom checking the trash can underneath the tough paper towels, of course you already knew the hiding spot.
Speaker 1:You got oh yeah, been there.
Speaker 2:I got two handfuls of those little shooter bottles in there and I'm just like damn dude you can't have that and then one star reviews like within a month oh, no, we don't roll that way.
Speaker 3:No, yeah so then, how did you, how did that get turned around to being one of the best barbershops in the valley like, how did that? How come about?
Speaker 2:I don't know, I think just honestly, I don't know, just just wasn't it self-promoting or anything like that.
Speaker 1:It was just like it's something that just kind of happened, right yeah, you're just telling my clients your work spoke for itself.
Speaker 2:Basically, yeah, I mean, that's pretty kind of bummed out that I couldn't get it every year that I started, since I started right but it's like I didn't know what it was right so the two years that I tried, we got it so they came in like since somebody reached out to where is it from?
Speaker 3:what's it about? What is that? The desert.
Speaker 1:They got to get nominated, though they can't nominate themselves. It's like somebody nominates your business and then yeah, and then people vote and get client like feedback and all that fun stuff. So it's a good, like a lot of businesses, but they do other businesses too.
Speaker 3:But he's his business, has won two years in a row, right yeah.
Speaker 1:Yeah. So I mean it's pretty. That speaks volumes, man. I mean the kind of work you're doing, you know that's not everybody. There's a lot of barbershops, you know.
Speaker 2:Yeah, that's what I'm saying. That's a lot, that's a lot. Shop category which made no sense. They have their own category, so I'm competing with salons as well.
Speaker 3:Because you're not dying people's hair, are you?
Speaker 2:necessarily. No, not at all.
Speaker 3:Huh, that is interesting, that should. That seems like it should be two different categories, for sure.
Speaker 1:Yeah, wow, we'll have to send an email to the desert sauna. I've been trying.
Speaker 2:It's like I got nominated for top five best hairdressers or hairstylists the past two years.
Speaker 1:Really.
Speaker 2:And it's like where's the barber? Best barber category.
Speaker 1:Yeah.
Speaker 2:I'm not a hairstylist.
Speaker 1:Two different things? Wow, two different things, that is interesting.
Speaker 3:So you were talking to me a little bit about you make hats. You're doing this, you're doing what? What other things do you have your fingers at?
Speaker 2:Whatever interests me. I'm starting to make some leather wallets and some chains Really interesting, like intricate Byzantine chains to go with the wallets.
Speaker 3:I want to launch the brand.
Speaker 1:Outcome Over Income, so you can make hats, yeah, yeah, tell me a little bit about that, because I like the name on that, so is that going to be a clothing?
Speaker 2:brand, a hat brand. What are you thinking on that? Yeah, kind of doing like a clothing brand.
Speaker 1:That's awesome.
Speaker 2:Promote, not really promote, but it's for the passion for the love of the craft. That's what it is. Help them over income for the love of the craft. So that's the philosophy right there yeah, by, like you know electricians, plumbers, you know blue collar workers.
Speaker 1:And getting back to the old school standards that they used to have right. Yeah, because I think a lot of times. The standards are the things that kind of fall off when you're just chasing money, right?
Speaker 2:No, yeah, absolutely. I mean, you definitely lose the passion and I'm not saying that I've never lost it. I've had to, you know, reset from time to time. Ever lost it? I've had to, you know, reset from time to time. And you know, finally, even if it's just watching a video or someone's story and it's just like spark something, so it's like some sort of art or anything that you're passionate about, that's what.
Speaker 3:Do it for, the passion so he was telling me that he's it was doing an art show, right?
Speaker 2:so tell me a little bit more about that and how that all came about oh, I did an art show at uh flat black over by the at the mall there oh yeah, I heard about that. Yeah, graffiti arts play yeah, that's the homie pete. They put on good art shows. Sometimes they'll have, like, uh, some bands will perform there and uh, yeah, I did an art show with my buddy, joe, and it was kind of uh, what was it called?
Speaker 2:damn, I forgot the name of the show it was a darker touch, okay, so it was kind of like the skulls and tarantula yeah, my tarantula butterflies dead, dead stuff a little darker I like the butterflies at the track.
Speaker 2:You should put them together I have one that's uh, it's, it's pretty, it's a long like frame, that's like this and the butterflies are coming up and then there's got lights in the back. But I do want to make one. I have one in my garage that I have the tarantula in it and then I'm going to have like one of the butterflies up at the top, kind of like.
Speaker 3:You want to know what my mind went to. What's that? A tarantula like kind of on its back, and then his hands like this, and each thing had a butterfly on it.
Speaker 1:Let's see artists. Look at these artists right here.
Speaker 3:See, I don't know nothing about this. The good with the bad.
Speaker 1:I'm the numbers guy. I'm over here just listening to two artists.
Speaker 3:Whatever, You're very artsy too.
Speaker 1:That's cool. I mean, Ian, you're really like a jack of all trades when it comes to the art. Huh, If.
Speaker 2:I find interest in it. I want to find out how to do it.
Speaker 1:I don't want to be creating it. Basically, yeah, yeah, that's that's. I think that's the difference between the artists and, like the, the businessman they want. A businessman wants to buy everything and make the money, and then the artist wants sits back and says, hey, I think I can just make that and it's like more like the reward is for the artist is just the actual create, the journey of the creation right, yeah and it's not not a monetary goal, you know yeah, it's like even just being, you know, dad or husband at home and something needs to get fixed.
Speaker 1:You take care of it yeah, and you're like I fixed that shit even if I didn't know how to do it and go on youtube and figure it out, right?
Speaker 2:dude that thing is. That's amazing. I do like the youtube.
Speaker 1:I can't tell you how many times I've had to fix stuff off of YouTube. I mean, I don't know if it did it very well, but at least you know we solved the problem.
Speaker 3:At least the house didn't burn down. Yeah, at least we solved the problem without you know flooding the whole?
Speaker 1:what advice would you give to, like a kid, maybe in barber school or you know, maybe thinking about opening up a shop or, you know, even getting into art, like? What advice would you give? Knowing now that you're kind of, you know, at the top of the game and seeing, you know you're seeing it from the other side um, somebody, young maybe, comes to you and says, hey, I want to do this. What would you say?
Speaker 2:don't do it for the money, do it for the love.
Speaker 1:That's it so you got to be passionate.
Speaker 2:You have to be passionate about anything that you do or something like that, especially something that's going to carry on and possibly even be passed down from generations to your children. You know it's it's you want it to be like, for example, the barbershop, a staple in your community. You want to give to your community in you, you know, some way shape or form. So I mean it's a lot of pride and passion.
Speaker 1:Yeah, so it's all passion-based, right? Yeah, I mean money.
Speaker 2:A lot of cats do it because they're like damn, that makes some good money. Yeah, it's like yeah, but they're also good Right.
Speaker 1:You, yeah, it's like yeah, but they're also good, right? You know they're not doing it for the money. Well, don't you think the money will come if you're put out of your passion about and you put out a good product? I mean, the money will come, I think yeah right, I'll come over income.
Speaker 2:Yeah, you worry on, you know, building it and then they will come absolutely man, so it's like it. It will. You put out a good product and then they'll return.
Speaker 1:Yeah, and in terms of the business side, I mean you just figure it out right. You figure out how to stay afloat. I mean if you're putting out a good product, like we say, the money should come. And then you got to just learn the business side, how to operate from day to day.
Speaker 2:You got to learn how to attract people too. I mean, nobody wants to walk into a place and they're hearing hearing, like you know, offensive music or offensive language or you know, if that's your spot, then cool, you know, rock with it, but it's gotta be comfortable for everybody. And they say, oh, this is, this place is really cool. I mean, every time someone comes in they're like man, I didn't see that before. Like, was that Bob Hope sign there? And I was like dude, it's been there for like three years, what about that fridge?
Speaker 1:and I was like you grabbed a beer out of it, like you know, two weeks ago it's almost sensory overload in there yeah, there's like I always find something new in here that's awesome, though it's like recreating the whole thing over and over again, probably. Probably why you got your reputation is what it is right. I mean, people are coming in there and coming away kind of mind blown, you know.
Speaker 2:Yeah, it's a cool place to look at things. And then also you have to treat people how they want to be treated. You know how you want to be treated. You know. Just all respect, Right.
Speaker 3:What about like our son? He's 13. What about like our son, he's 13. And oh my God, he's so particular about his hair. Do you get little brats in there like that? Like ours, you know?
Speaker 2:Divas yeah.
Speaker 1:Call him a diva.
Speaker 2:Yeah, it's Especially no offense guys, the teenage kids. Sure, that's the one that really is tough.
Speaker 3:Yeah.
Speaker 2:I mean the little little kids. I mean we don't even have a kid's price, a haircut's a haircut. Yeah, and honestly, I should be charging you more if your child's not going to hold still Right. Or is interrupting this guy's nice time here because he's crying and screaming.
Speaker 3:Maybe you should give the kid a beer. I Screaming. Maybe you should give the kid a beer. I'm going to put him to bed.
Speaker 1:Just a tiny sip. Just a tiny sip. They let you in Europe. It's fine, is that?
Speaker 3:right, they do.
Speaker 2:They do yeah.
Speaker 3:Oh well, that's great. I will have to go see my son. He's just like every time, but finally he seems like he's gotten it down and he's fine with it. Like every time, but finally he seems like he's gotten it down and he's fine with it, like he wouldn't he'd be like. You have to go take me to get my haircut on Friday, so then I have till Monday, till my hair grows out and I'm like, oh my gosh, he's too much man, he's too much you know, there's some things, some things.
Speaker 2:Sometimes guys can be like that yeah, you know very particular, yeah, particular. And sometimes it's like over here, you know, sometimes you'll just make the noise, you'll be like Check it out, is that good?
Speaker 1:Oh, now it's better, perfect Little tricks of the trade.
Speaker 3:right there, man, tricks of the trade.
Speaker 1:I love it. So what's next for Ian? I mean, you're obviously killing the barbershop game. I mean, what's next for you? And then, what do you see for yourself in the future? I mean, it seems like you've got a lot of passions and a lot of projects you're working on. What do you see in the future for yourself?
Speaker 2:Hopefully slow down, All right yeah my mind is just constantly going. I'd love to be able to just slow down but hopefully build this brand up to where I can do that.
Speaker 1:Yeah, that's awesome, man. Well, I think the brand is really cool. I love the idea behind it. I mean being us being in you know, multiple businesses. Sometimes it's hard to like sit back and actually remember why you're doing this.
Speaker 2:You know, it's like why am I? Doing this again. You know, it's like you have those days. And it's okay to have those days, you know, you just go home, go to the wife and you know it helps get you through it. And then you wake up and then remember why you're doing it all over, right?
Speaker 3:Let me ask you this Do you?
Speaker 2:feel like you have ADHD, dude. I kind of wanted to look into it, but it's like I've got enough shit on my plate. I need to know that there's something else wrong with me.
Speaker 3:No, no, no, I don't think it's that, I think I have and I'm. I think it's just great because, like you, you're a little, you're doing a little bit of everything and that's what I'm doing, like right now I'm into sourdough making. Yeah, you know what I mean. Like I have okay, yeah dehydrator that's out in my garage because I want to make you know, would that be adhd?
Speaker 1:yeah, she does yeah, I love it, it's great and we're all very creative, yeah, so she uses as her superpower.
Speaker 2:That's her, I just gotta rein it in and finish something before I move on to the next one. Yeah, because the garage has got a bunch of projects totally, totally I want to design a.
Speaker 3:I want to design a desert x project but I'm still, I'm still a nobody, so I don't know that they'll let me, but I already have like cool ideas.
Speaker 1:So we're trying to try to get get the word out there. Yeah, you can have like big old scissors with the skull head in the middle, like oh my god, oh my gosh. See, you guys are two of the like over here. These, these two artists over here. He likes skulls.
Speaker 3:right, yeah, and I was thinking about like we have a neighbor and he has like that 100-foot tall skeleton that they sell. Yeah, for Halloween and it's hilarious because every time we walk by his house, like Valentine's Day, he has a dog. That's a skeleton too. And so the leash is leash is like red and there's a little heart next to it. It's hilarious and I was thinking I wonder if your house is pretty cool at halloween time every day is halloween.
Speaker 2:I have a real casket underneath my tv. Yeah, oh my god, it's a real one see it's meant to be.
Speaker 1:I was just telling, telling Bobby, we need to have a funeral director in here, wow.
Speaker 2:The next car will be a hearse yeah.
Speaker 1:No way Dark like that. You're not worried about the karma on that huh.
Speaker 2:Hopefully they've moved on.
Speaker 3:You know what? Okay, get the hearse and then have a skeleton on the back like this Help me.
Speaker 2:It'll have another casket in it, probably with some speakers in it.
Speaker 1:Wow, totally Wire wheel Awesome. I love it we got some big ideas on this show, man.
Speaker 3:I can't wait to see Take it to the car shows.
Speaker 1:Oh for sure I can't wait to see what's coming next. You know it's like, wow, you're going gonna be two little artists over here creating so we have one wall.
Speaker 2:It's just got all dead butterflies on it. I built a shelf it's a coffin shelf for my wife. It's got all her movies and like cds and stuff in there and one whole living room is just painted black and white stripes yeah it's pretty interesting, uh, in the study, a bunch of plants and how come you don't make me a coffin bookcase?
Speaker 1:sorry dude, I'm gonna call Ian. Ian, I need, I need one of them. Made man, how much, how much? Oh my gosh. Well, ian, thanks for coming in. We're kind of running up against time, man, but you know it was a pleasure, thank you so much for having me.
Speaker 3:It's been great to meet you.
Speaker 1:You got a great story and a great mind. I mean I can't wait to see what you're going to do next man.
Speaker 2:Who knows, because it's all over the place.
Speaker 3:I'll let you know when I know. Stay tuned, Stay tuned people.
Speaker 1:Stay tuned. Well, thanks for coming in man. We appreciate it. We're going to ask them where your shop. How can people reach out to you that are looking to this?
Speaker 2:shop is located in uh palm desert. It's on the corner of uh gerald ford and cook street, right next to that starbucks and the energy in there, and uh the instagram is the barbershop pd. And then my art is dibs d-y-b-s, underscore a-r-t.
Speaker 1:Wow, all right, man, I'm actually gonna check that out tonight, man. A-r-t. Wow, nice. All right, man, I'm actually going to check that out tonight. Man, that coffin thing got me a little shook, though, so I got to Thank you. Yeah, ian, once again, thanks for coming in man.
Speaker 2:Thank you very much. It was a pleasure, Thank you. Thank you so much.
Speaker 1:And if you guys, you know the routine. If you found some value in today's conversation, go ahead and